Articles / Weather Channel Timeline (1988-1993)
Page updated: May 19, 2015
Vivian Brown, Cindy Preszler, Carl Arredondo, Kam Karman, and Mike Bono.
Dave Watson and Mary Brown.
The network relocates its studios to Cumberland Parkway.
"Clash Of Seasons" (severe storms), "Global Crisis" (greenhouse effect), and "John Hope On Hurricanes."
June 1, 1988First live show debuts
"Drought Watch," a live call-in show, aired twice daily during the summer is broadcast. The show is hosted by John Doyle in the mornings. In July, Jeff Morrow hosts an evening version of the show.
September 1, 1988Second show debuts and is later cancelled
"WeatherView," a weekend program hosted by Liz Jarvis, premieres. However, the show is discontinued by the end of the year.
September 17, 1988First major live storm coverage
The network ramps up its commitment to live event coverage, dispatching OCM Dennis Smith and anchor Liz Jarvis to the Gulf of Mexico for on-site coverage of Hurricane Gilbert's landfall.
1989For Everything You Do
The network upgrades its on-air marketing with a new music cue and graphics for its tried-and-true "For Everything You Do" campaign.
New set debuts
A new set debuts, introducing the "Forecast Center" to viewers.
Dan Pope, Liz Jarvis, and John Doyle.
"Bringing Home The Weather" with Dennis Smith (a series of specials).
April 1, 1989Flavor changes
A programming lineup overhaul includes the introduction of the I and G :30 second local forecast flavors. Additionally, the J 3:00 flavor moves into weekday prime time after originally being created for the weekend daytime lineup.
November 1, 1989Morning anchor format discontinued
The anchor format for the morning daypart is discontinued.
1990Cable Ace Award winner
The network is presented a Cable ACE award from the National Academy of Cable Programming for its coverage of Hurricane Hugo the year before.
"Within Our Power" (solar and wind power generation), "Force Four" (Hurricane Hugo), and "Aftershock" (San Francisco earthquake of 1989).
June 1, 1990Flavor changes
The network updates its morning day-part programming and discontinues all-three :50 LF forecast flavors, but the K flavor makes its premiere.
July 1, 1990The WeatherSTAR 4000 debuts
The WeatherSTAR 4000 makes its debut on certain cable systems. The new units are a vast improvement over the previous STARs, incorporating animated graphics and current radar composites.
July 2, 1990The Weather Channel's logo
The Weather Channel logo appears for the first time on the local forecast.
September 1, 1990Segments dropped
Individual segments such as "Weather Watch" and "The Morning Report" are dropped.
September 20, 1990The universal playlist debuts
The multiple playlist format is scrapped, with all cable and satellite viewers receiving the same audio feed during local forecast segments. Only the narration differs.
The network launches its first commercial foray into telecommunications forecasting with 1-900-WEATHER.
Charlie Welsh takes over as narrator during specials
Charlie Welsh takes over as off-camera narrator for specials beginning with "Danger's Edge." A job he holds until his retirement from the network in 1996.
Terri Smith, Dave Schwartz, Lisa Spencer, and Tom Chisholm.
Diane Barone, Kam Karman, Kevan Ramer, George Elliott, and Carl Arredondo.
"The Unforgiving Sky" (drought) and "Danger's Edge" (Hurricanes).
February 1, 1991Weather You Can Always Turn To
The on-air look is updated with new graphics and show openers as the channel adopts its "Weather You Can Always Turn To" campaign.
Jodi Saeland, Mike Seidel, Brad Edwards, Jill Brown, and Rick Griffin (an original staff member who had left the network eight years earlier).
Vince Miller and Bill Schubert.
Specials this year include "The Enemy Wind" (tornadoes), as well as "The Dark Days Of August" (Hurricane Andrew), and "El Nino: Drought to Deluge."
The Weather Classroom debuts
The Weather Classroom, a daily 10-minute segment for school students, debuts.
August 24, 1992Around the clock
The network's coverage of Hurricane Andrew's landfall is unprecedented: It goes around the clock for the monster storm's landfall and sends OCMs Dennis Smith and Jim Cantore to Florida to cover the big event.
"Fire Safe" (a joint production with the State of California) and "Out of the Blue" (wind shear).
March 12, 1993Superstorm '93 coverage with two specials
The network goes wall-to-wall with coverage of the east coast Superstorm. It follows that quickly with a "Super Weekend" of specials that included a 30 minute documentary on the storm and "The Climate Puzzle" the day after.