A look back at each slogan that The Weather Channel used from its debut to (eventually) the early 2000s.
Weatherproofing America (1984-1986)
Since I did not experience this campaign first-hand, and my footage from the time is very limited, I asked TWCC contributor Rick L. to share his memories of it. Here's an (edited) what he had to say:
"I always thought this was a very clever slogan and I never understood why they dumped it after a short period of time. I don't know for sure when it was introduced. I believe that they were using it when I first started watching in the late summer of 1984. Even though the slogan was in use at that time, I'm not sure that the jingle was. Here's a short station ID that I believe ran before a local forecast that summer, using the slogan but with some other bit of music."
"A new program schedule was introduced with some fanfare on October 1, 1984, which is when the 75-second local forecasts began. It's possible that the weatherproofing jingle was also introduced at that time. As I recall, the original version of the jingle didn't include the lightning and thunder bit. I don't think the music-only version was used for very long. It's possible that the thunder was introduced the following spring to coincide with severe weather season, and was never removed after that. I'm pretty sure there were two versions with the thunder, one where it was mixed-in as the music ended, and another where it was closer to the beginning."
"There was a relatively long instrumental version of the weatherproofing jingle, which I know was used as background music for things such as segment and contest promos. In fact, a particular contest promo ran not long after the weatherproofing slogan was replaced by 'for everything you do' on the afternoon of June 29, 1986 (which is also when the 75-second local forecasts ended)."
The "For Everything You Do" campaign debuted on the evening of Sunday, June 29, 1986. The OCMs mentioned the debut several times throughout the afternoon. There was also a promo with OCM Dennis Smith talking about the changes.
The changes that accompanied the new slogan included new promos, new shows, and the debut of the anchor format. With the anchor format, one OCM (usually John Doyle or Charlie Welsh) read the weather headlines, and then the other(s) reviewed the weather maps.
The campaign received a bit of a makeover during the winter of 1989 with updated promos. Several instrumental edits of the theme song were added to the local forecast playlist around May 1989.